Executive digital leadership for growing B2B organisations
Quokka Digital provides fractional Chief Digital Officer services, digital transformation leadership and practical AI adoption for B2B SaaS and professional services businesses - without the cost of a full-time executive hire.
Digital Growth Roadmap
Fixed fee · 90 days
The lowest-risk way to work together.
For businesses that know something isn't working — digital investment isn't translating into growth, or AI feels urgent but undefined — and want clarity before committing to anything bigger.
What's included:
- Current-state digital assessment
- Customer journey review
- Technology and martech stack review
- AI opportunity mapping
- Prioritised roadmap with clear next steps
- Executive presentation to leadership/board
Best for: CEOs and leadership teams who need an outside, senior perspective on where digital is falling short — and a concrete plan, not just a report.
Where it leads: Most clients move into either ongoing Fractional CDO support or a defined Transformation Delivery project to execute the roadmap.
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Fractional Chief Digital Officer
Retainer · 1–3 days per week
Executive digital leadership without the full-time executive salary.
For organisations that have outgrown "the marketing manager looks after digital" but don't yet need — or can't yet justify — a full-time exec hire.
What this covers:
- Digital strategy aligned to business goals
- AI adoption roadmap and governance
- Customer experience improvement
- Marketing technology strategy and oversight
- Team leadership and coaching
- Vendor selection and management
- Sits at the leadership table — reporting directly to the CEO/board
Best for: B2B SaaS companies scaling from roughly $10M–$100M revenue, and professional services firms (legal, accounting, engineering, consulting) that know they need to modernise but don't have senior digital leadership in-house.
Why Quokka: 20 years leading digital in B2B SaaS and professional services — a combination most consultants at this level don't have. That means understanding subscription growth and product thinking as well as service delivery and client experience, from the same seat.
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Transformation Delivery
Project-based
Once the roadmap is agreed, I'll help deliver it.
For businesses that have a plan (whether from Quokka or elsewhere) and need someone experienced to actually run it — not just advise from the sidelines.
What this covers:
- Leading the transformation project day-to-day
- Coaching the internal team
- Managing vendors and delivery partners
- Acting as interim digital lead
- Regular reporting to the executive team
Best for: Organisations mid-transformation that need hands-on senior delivery leadership for a defined period, without a permanent hire.
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