Senior digital leadership for growing B2B organisations
Quokka Digital provides fractional senior digital leadership services, digital transformation leadership and practical AI adoption for B2B SaaS and professional services businesses - without the cost of a full-time hire.
Digital Growth Roadmap
Fixed term/fixed fee
The lowest-risk way to work together.
For businesses that know something isn't working — digital investment isn't translating into growth, or AI feels urgent but undefined — and want clarity before committing to anything bigger.
What's included:
- Current-state digital assessment
- Customer journey review
- Technology and martech stack review
- AI opportunity mapping
- Prioritised roadmap with clear next steps
Best for: CEOs, CMOs, and leadership teams who need an outside, senior perspective on where digital is falling short — and a concrete plan, not just a report.
Where it leads: Most clients move into either ongoing Fractional senior leadership support or a defined Transformation Delivery project to execute the roadmap.
Fractional Chief Digital Officer/Head of Digital
Retainer · 1–3 days per week
Senior digital leadership without the full-time salary.
For organisations that have outgrown "the marketing manager looks after digital" but don't yet need — or can't yet justify — a full-time senior hire.
What this covers:
- Digital strategy aligned to business goals
- AI adoption roadmap and governance
- Customer experience improvement
- Marketing technology strategy and oversight
- Team leadership and coaching
- Vendor selection and management
Best for: B2B SaaS companies scaling from roughly $10M–$100M revenue, and professional services firms (legal, accounting, engineering, consulting) that know they need to modernise but don't have senior digital leadership in-house.
Why Quokka: 20 years leading digital in B2B SaaS and professional services — a combination most consultants at this level don't have. That means understanding subscription growth and product thinking as well as service delivery and client experience, from the same seat.
Transformation Delivery
Project-based
Once the roadmap is agreed, I'll help deliver it.
For businesses that have a plan (whether from Quokka or elsewhere) and need someone experienced to actually run it — not just advise from the sidelines.
What this covers:
- Leading the transformation project day-to-day
- Coaching the internal team
- Managing vendors and delivery partners
- Acting as interim digital lead
- Regular reporting to the executive team
Best for: Organisations mid-transformation that need hands-on senior delivery leadership for a defined period, without a permanent hire.
